Category Archives: Online Trend

Laughing babies = Advertising Gold?

Yet another YouTube video has made its way into a television commercial, and quite effectively I might add. BMW popularized the trend with its use of a home video depicting two ecstatic children who just received what is apparently the greatest gift ever. The commercial got its point across, equating the pure joy of the children with the joy of BMW ownership. Now AIG, a financial services company, has released a new commercial of a  cute and very amusing laughing baby that was a hit on YouTube. “Laughter can add eight years to your life. So live longer, retire stronger. Never outlive your money,” the commercial proclaims. The commercial flows nicely and it’s hard to argue with a laughing baby, just ask anyone who has visited YouTube recently. Laughing babies have seemingly turned into a phenomenon. Simply enter “laughing baby” and an endless array of giggling infants appears. Or look at the numbers: as of this entry’s writing, 35,839,310 people have watched the most popular laughing baby clip entitled “Hahaha”. AIG certainly took notice of these numbers and capitalized on this popularity.

Online Trend: Changing Sources of Information

It used to be that the journalism industry had relative monopoly on providing information. But now-a-days, millions of blogs and even sites like Wikipedia are taking over this service. When there are millions of sources available for getting your information, whether or not they are considered “accurate” and “reliable”, how can the journalism industry compete? This, of course, is a trend that can be observed in a number of other industries/institutions (TV, schools and universities), and it shows no signs of slowing down. BoingBoing’s Cory Doctorow writes that “in a Google search of five keywords or phrases representing the top five news stories of 2007” blogs are ranking higher than the New York Times website, and Wikipedia beats both. Perhaps the answer can be found in Hugh McGuire’s article for the Huffigton post, where he suggests that these industries are having trouble in the digital age because they confuse what they do with what they are for. What do you think?