If you’re looking for an example of how to use social media to enhance your brand’s presence online, look no further than J & D’s Bacon Salt. The makers of this incredibly popular product have been able to successfully use social media in a way that fits in with their brand message, their company’s personality and their audience’s behavior.
Let’s start with their great website. The “Our Story” page introduces you to the company’s creators, Justin and Dave, and how Bacon Salt came about. The story is told in a friendly, off-the-cuff tone, and it is taken to an even more personal level with a YouTube video of one of the creator’s toddler, which that won them $5,000 on America’s Funniest Home Videos, an amount they refer to as their “first round of funding”.
Since their product is in the spice/condiment family, J & D’s Bacon Salt website smartly offers a recipes page, which are perfect for sharing but would be even better if each recipe had its own “share” button (although you can share the website with the bookmarking links at the bottom). The reviews page has another a YouTube video that shows a bunch of people, women and men, young and old (and really young), professing their love of Bacon Salt. Plus, the merchandise page makes use of an e-commerce widget from Zazzle.
But although it does contain social media elements, the website is reserved for communicating their brand message and their company’s personality. So Justin and Dave created a blog to help document their quest to make “everything taste like bacon” and created a MySpace page and a Facebook group so they can interact with their customers more directly. Both are very active, with customers proclaiming their love for bacon and Bacon Salt, sharing ideas, videos, asking for recipes and more.
So follow Justin and Dave’s lead and find out how social media can work best to enhance your brand and messaging.