These are the articles and campaigns that rocked our world this week.

“Non-Traditional Revenue” is dead. Long live “New-Traditional Revenue”
Mark Ramsey argues that we must focus less on business which matters only at the margin and more on business that will constitute the center of radio industry revenue in years to come.

Philips Electronics Simplifies Shopping With Another Non-Intrusive Campaign

NBC Universal to offer interactive ads via TiVo
NBC is the first major broadcaster to make a deal with TiVo to receive their detailed ratings data and to offer an interactive feature on ads, where viewers can click on an icon to get more info on a product.

Hear Voices? It May Be an Ad
An ad for “Paranormal State,” a ghost-themed series premiering on A&E is using a technology to transmit audio from a billboard that you hear inside your head.
The Basilica of Saint Mary’s in Minnesota used a similar tactic to promote its block party in October.

Greg Verdino’s Marketing Blog: 7 Trends that Defined 2007

Virgin America – Experience Marketing

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