Microblogging

CNN’s twitter

Dear Marketers,

Blogging for yourself, or for your business, just changed. Forget about laboring over lengthy blog entries; try microblogging. Short one or two line entries on sites like Twitter or Jaiku allow you to update your audience quickly—and introduce new opportunities for conversation.

From a different perspective, your audience may also not want to sign into a blog to leave feedback or an intelligently constructed comment. Microblogging lets them interact quickly and easily.

It’s also a great way to send quick alerts, which is one of the reasons Stephen Colbert , John Edwards, CNN, JetBlue, ESPN and more are using it.

So What?
Microblogging creates more opportunities to engage with your audience.

Interested? Check out…

Fastcompany.com: The Next Email – Why Twitter will change the way business communicates (again)

Case study on how Twitter can be used for brand engagement

Wall Street Journal: Networks Try ‘Twittering’ To Spread Their Message (Jul. 2007)

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One response to “Microblogging

  1. It would be interesting to see how many non-Twittering CNN fans cross over to microblogging after this, don’t you think?

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